G-NIIB

Backed by science, powered by purpose — this Hong Kong-born probiotic brand arrived in Singapore with one mission: to change lives from the inside out.

Invented by the Hong Kong university, this probiotic isn’t just another supplement. It is for asians, by asians and it was proven in Hong Kong and driven by real results.

We know that we have to build trust, constant awareness and emotional connection. Thus, from digital campaigns and physical activations to TV spots and radio ad libs, we approached every touchpoint with intention.
Entering a fiercely competitive wellness market is no easy feat. But we helped pave the way — crafting a launch that was not only loud but lasting.

Scope of Work

Media Buy, Out-of-home