WOOMII
WOOMII is more than just a fashion brand — it’s a bold statement of style, culture, and individuality.
Born in Hong Kong, WOOMII is redefining fashion - to walk with confidence and merging trend, comfort, and self expression into every pair of shoes.
We understood that it wasn’t just about promotion - it is about creating genuine connections. We handpicked KOLs (Key Opinion Leaders) who not only fit the aesthetic but felt the essence of WOOMII. These younger generations’ voices that could authentically carry the brand’s story to a wider, style-conscious community.
From Xiao Hong Shu (XHS) to Tiktok, we worked across digital platforms to create fresh, scroll-worthy content that resonated with the audiences. Through authentic collaboration and content that spoke the language of the youth, we saw a growing and rising recognition - not just about the shoes, but the lifestyle and the story behind them in the fashion scene
Scope of Work
KOLs Engagement
